M5 Entertainment

M5 Entertainment is a Film Production House and India’s Only Credible Celebrity & Brand Collaboration Agency

What Do We Do?

Celebrity Endorsements

Digital Celebrity & Influencer Activations

Live Appearances

Equity deals with Celebs

M5 Entertainment specializes in closing all kinds of celebrity endorsement deals basis the brands needs and budgets. We cater to all kinds of celebrity requirements that a brand requires.

We are like a matchmaker between the brand and the artist. And our USP is we negotiate on behalf of brands with the artists.

The two biggest gaps that we fill are in terms of price sensitivity and transparency. We guide Brands on how to close a celebrity in their budgets and which celebrity fits their budgets and strategy. Our key to success is - FABFIT - fit the right talent with the brand. Each celebrity brings something unique to the table and each brand has a unique need – we match this uniqueness in the brands budgets.

Secondly, the transparency of deal - we make it so easy and straightforward that brands don't have to wonder where the money went.

“We don't push one talent - we push multiple artists basis the brands requirements – Bollywood, Regional, Sports, Music ,Speakers, Digital Stars etc.

M5 Entertainment provides strategic guidance to start ups at different stages of their growth by connecting them to the right celebrities.

Our Ultimate Mission – We ensure everyone must win – the brands, the talent and all the stakeholders of the deal.

Our clients are some of the top names in their respective fields. And we work with some of the best and the top talent across Bollywood and Pan India. Reach out to us +91 98330 96775.

Films & OTT Content

Our focus is on female stories from female storytellers. As a brand we want to create a narrative for women, where they could tell their story in their own words. So, whether that’s through a film, webseries, a podcast, a social media post, it’s really about self-expression and showing the entire spectrum of the female experience. We have a very strong base of actors and storytelling talent.

We have already produced our successful First short film EK CHUP (ONE SILENCE) on Shadow Pandemic – Written and Directed By our Founder Sonya V.Kapoor. It has opened to rave reviews. It has been picked by Hotstar and is winning accolades in numerous film festivals. Check out are website ekchup.m5entertainment.com

M5 Global Film Fund

Founded by filmmaker-producer Sonya V. Kapoor alongside Amrita Mendonza, the M5 Global Film Fund — an initiative of M5 Entertainment Pvt. Ltd. — champions bold, independent voices and distinctive feature films with international resonance.

Launched in 2025, the fund marks a new chapter for M5 Entertainment in championing global independent cinema through curated international collaborations and festival partnerships.

Dedicated to celebrating auteur-driven cinema, the fund supports visionary filmmakers in bridging the final mile — from completion to global discovery — through strategic festival launches, calibrated marketing, and curated introductions to international markets and buyers.

Each year, one feature will be honoured with the M5 Global Film Fund Award, receiving bespoke support to enhance its festival strategy, visibility, and global reach.

The fund also collaborates with producers, film funds, and international partners to identify and nurture emerging cinematic voices, connecting them to platforms that amplify their global presence.

M5 Global Film Fund invites partnerships with co-producers, sales agents, distributors, and financiers who share its commitment to elevate cinema beyond borders.

📩 Contact: sonya@m5entertainment.com

Watch Now

Sonya V.Kapoor

Sonya V. Kapoor a Writer, Director, Producer and Founder of M5 ENTERTAINMENT PVT LTD in India where she works with the top film stars and celebrities in Bollywood, Sports and Regional film industry and Top Brands of the country.

She has recently written and directed a short film EK CHUP -streaming on Hotstar which is winning accolades across the globe. Her films cover a wide range of interests and issues. She is the Winner of British Film Fellowship – for her Docu film – ‘ONCE THERE WAS A PURPLE BUTTERFLY’. Her film on Northeast India – ‘WHERE WILL I GO FROM HERE ‘- is part of US Congress Library which is based on personal accounts of kids who become terrorists. “STORY OF SHALINI” is the story of an undertrial women and her trials and tribulations in Tihar Jail – one of the biggest jails in India. And “LETS TALK ABOUT SEX” is the story of 4 kids and their abuse and how discussion on sex with kids should not be taboo. Three of her films have been funded by UNESCO/PSBT. Her films have been screened at top film festivals & International TV Channels around the world.

Sonya has experience of over 15 years. Sonya Created and Directed the 1st AFP for Reckitt Benckiser India – ‘Dettol Surakshit Parivar’in India under her own banner. She has worked for Channel V, TV 18, Zee Tv, Fremantle Productions and founded her own banner in the past. She headed Globosports Entertainment Division for many years and lead Yahoo’s Content Solutions vertical in India.
She has done her graduation from Lady Shri Ram and Mass Communication Post Graduate from MCRC Jamia, India.

Amrita Mendonza

Amrita Mendonza is the Director of M5 Entertainment. She handles the entire talent portfolio of M5 Entertainment. Prior to M5, while at Globosport Amrita headed the biggest FMCG brand accounts like P&G & Colgate over 8 years. She also initiated the casting and talent vertical and worked on projects like Namaste London and worked with the top production houses like Sajid Nadiadwala , Excel , Red Chillies etc. Worked closely with Frieda Pinto on the film Oscar winning film Slumdog Millionaire. Managed Lara Dutta’s films and PR on projects like Blue , Don 2, Housefull, Lara’s production debut Chalo Dilli.

Forayed into the digital space as talent head for India’s own first local social media app Roposo where she procured talent across India to be part of the app.

With M5 Entertainment Amrita is into procuring and working with talent across all genres with the leading brands, the vision is to expand into films and OTT and to create content which is path breaking.